Abu Dhabi takes steps to boost business events – Business Traveller

The Abu Dhabi Convention and Exhibition Bureau, a division of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), has signed a partnership with the Society of Incentive Travel Excellence (SITE).

It will enable employees and key stakeholders to receive a specialized professional certification and benefit from SITE’s educational program of global incentive travel industry best practices.

The partnership will reportedly provide networking and destination awareness opportunities to DCT Abu Dhabi stakeholders and year-round access to SITE’s dedicated incentive travel events and conferences.

SITE is the only international association that focuses on incentive travel, allows incentive travel professionals to connect and learn new and best practices to boost the sector.

As part of the partnership, Abu Dhabi will host the SITE Executive Summit at Abu Dhabi Business Events Week 2022, which will be held next autumn. During the summit, stakeholders will participate in its CIS qualification programme.

“We are delighted to announce our partnership with the Society for Incentive Travel Excellence, which will help us to establish ourselves as a prime incentive travel destination and play a key role in crafting, co-curating, and delivering purposeful contributions to the SITE association, as well as to Abu Dhabi’s incentive travel market,” said Mubarak Al Shamsi, Director of Abu Dhabi Convention and Exhibition Bureau at DCT Abu Dhabi.

“We look forward to working closely with SITE over the coming year to deliver bigger and more impactful incentive travel events and schemes for corporations, as well as offering more opportunities for our employees and key stakeholders to connect, upskill and deliver exceptional experiences in the future.”


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