Air Asia X mulls London return soon – Business Traveller

Ever since this Malaysian airline retired from Europe in 2012 it has mooted on several occasions that it would return.

Today Reuters reports that a return could be on the cards in just a few months.

No definite start date has been announced but this time Air Asia X would operate Kuala Lumpur to London Gatwick via Dubai.

It would deploy an A330 and, as previously, it’s likely to be two-class (economy and ‘business’ class).

Reuters reports Air Air Asia X wants to take advantage of “growing demand as travel curbs are lifted.”

When this low-cost carrier (LCC) last served Europe (London Gatwick and Paris Orly) it operated non-stop.

So why the Dubai stop now?

Former Air Asia X CEO Azran Osman-Rani stated in 2012 (at the time of his abandoned airline Europe) that the “sweet spot” for long-haul flying was a sector or around eight hours.

Therefore it will not have escaped readers’ attention that sectors London-Dubai and Dubai-Kuala Lumpur are roughly the same flight length.

It also means Air Asia X would be able to tap two traffic flows (KL-Dubai and Dubai-London) assuming regulatory approval is granted.

It is understood that the airline has already gained slots at London Gatwick this winter for a daily service.

Current CEO Benyamin Ismail told Reuters:

“We remain confident. We want to go back to pre-Covid capacity.

“It will take time. We have to be profitable first.”

Air Asia X will have a tough job on its hands, especially as it will not be flying non-stop London-SE Asia.

Yes I realise it’s a LCC and its fares will be keen. But Air Asia X is no-frills product in economy class and it will be competing against those powerful Gulf airlines.

The latter offer a full service product, usually at competitive fares, and from additional departure points.

Besides London Air Asia X is also looking to fly Kuala Lumpur-Istanbul.

airasia.com

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