BCD Taps Mitchell to Head Midmarket TMCs

David Mitchell will lead strategy for BCD’s midmarket agencies

BCD Travel has named World Travel Service president David Mitchell as president of its midmarket-focused travel management companies, a new position, according to the company.

As president of BCD Travel Midmarket in North America, Mitchell will oversee not only WTS—where he will continue as president—but also Acendas Travel, in which BCD acquired a majority stake in 2017, and Adelman Travel Group, which BCD acquired in 2019.

BCD in a statement indicated it would continue “the evaluation and potential acquisition of additional midmarket TMCs and technology companies.”

“The small- to medium-sized corporate travel segment is rebounding faster than the large market, which is what we anticipated and is why BCD is further investing in its midmarket strategy,” Mitchell said in a statement. “Acendas, Adelman and World Travel Service each have an individual identity and culture, tailoring their solutions to the specific and niche needs of their customers. That’s why it’s important to maintain and grow these distinctive brands.”

Acendas president Brent Blake and Adelman president and COO Jason Horstman will report to Mitchell, who BCD said would “work with both leaders to fine-tune the future direction of the three companies.”

Mitchell joined WTS in 2020. He has served as SVP of supplier relations in the Americas for BCD and as a Delta Air Lines sales executive in his 36-year career.

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