Polarizing Tweets Pay Off for Steak-umm

In 2017 Steak-umm, the food brand, had roughly 1,000 followers on its Twitter account. Then it hired Allebach Communications to jumpstart growth. Nathan Allebach, the company’s creative director, went to work. He told me, “I started experimenting and eventually got some momentum about six months in with a couple of big viral moments. It quickly … Read more

What is Entrepreneurship? Definition and Guide for 2022

From low-cost tools for marketing and design, to website and ecommerce solutions, to crowdfunding platforms, there have never been more resources for people interested in starting a new business venture. Perhaps that’s why there are over 31 million entrepreneurs in the United States alone. Entrepreneurship isn’t simply about being self-employed or having a great business … Read more

Optimize your inventory management with these new features — Backoffice (2022)

For multi-channel sellers, the holiday season is the busiest and single most important sales period of the year. In fact, Shopify store owners collectively made a whopping $6.3 billion in sales globally between Black Friday and Cyber ​​Monday in 2021. From an inventory management perspective, it can take countless hours of work preparing and setting … Read more

SEO for Animated GIFs – Practical Ecommerce

An animated GIF is a graphic with multiple images that loop one after another, creating motion. The format is popular for social media memes, but GIFs also appear on commercial web pages to provide instructions or showcase a product. Why Animated GIFs? Animated GIFs provide unique content to a page, helpful for search engine optimization. … Read more

What is Doing Business As (DBA)? Definition and Guide — Starting Up (2022)

In addition to the challenges of developing and marketing a product, starting a new company comes with a host of legal hurdles, including your overall business structure. For instance, you may choose to conduct business as a limited liability company (LLC), partnership, franchise, or sole proprietorship. In many cases, regulations place certain restrictions on the … Read more

Charts: Retail Banking Trends 2022

A July 2022 report from McKinsey & Company addressed the evolution of retail banking from traditional branches to digital alternatives. The report, titled “Best of both worlds: Balancing digital and physical channels in retail banking,” is based on two McKinsey data sets. One, the McKinsey Retail Banking Consumer Survey, queried 60,000 consumers in 28 countries … Read more

Content Marketing in a World of Creators

An audience of content-consuming subscribers can grow an ecommerce business. But in a world of content creators, engaging that audience is competitive. Sales channels for online merchants typically include Google Ads, search engine optimization, email, and social media. Each relies on putting a message in front of prospects. The PESO Model The paid, earned, shared, … Read more

What is Landed Cost and How to Calculate It (2022)

What is the true cost of getting a package to your customer’s doorstep? It isn’t just the shipping label you buy and stick to your box or envelope. It goes beyond the money you invest into materials or inventory storage. There are dozens of potential fees and expenses required to get your products from suppliers … Read more