10 Free Advertising Ideas for Your Business (2022)

Advertising puts your business in front of its target audience, influencing them to buy the product or service you’re promoting. While most platforms charge entrepreneurs to reach their audience, it’s possible to get free advertising for your business. Tactics like word-of-mouth campaigns, online directory listings, and email newsletters make it possible to reach potential customers … Read more

Editorial Newsletters Are the New Blogs

Editorial newsletters are having a moment. For content marketers, this apparent renaissance may be an opportunity to engage an audience and attract subscribers. The creator economy has produced several email newsletter stars, including Packy McCormick and Sahil Bloom. These creators and others — podcasters, social media-ites — have strong connections with their readers, some of … Read more

Overview of Online Payments for Small Business Owners — Backoffice (2022)

Choosing an online payment processing system that doesn’t accept the payment methods Your customers prefer is much like speaking Chinese at a Marrakech market: both approaches are unlikely to result in a successful transaction. Similarly, a merchant’s point-of-sale (POS) system needs to be able to speak the same language as their customer’s payment method. Brick-and-mortar … Read more

What To Include in a Trial Balance — Backoffice (2022)

Accounting systems offer many opportunities to introduce errors. For a novice bookkeeper, double-entry accounting can be confusing—and even a professional accountant is vulnerable to hitting the Enter key at the wrong time or accidentally debiting $10,000 to office supplies instead of to accounts receivable. A trial balance is a tool accountants use to check that … Read more

What Are Fixed Assets? Definition and Examples of Fixed Assets — Backoffice (2022)

Fixed assets are essential to the operation of virtually every kind of business—if you’re running a small-to-midsize business, you probably have at least one fixed asset. Here’s what fixed assets mean and why they matter for small business owners. What is a fixed asset? Fixed assets are items a company buys with the knowledge they’ll … Read more