In honor of Earth Day tomorrow, I thought it would be appropriate to write about “green” business ideas, especially since demand for eco-friendly and sustainable products and services has more than DOUBLED in the last five years.
Most in Demand Eco Products
In terms of products, the most demand, according to Google Trends, is for eco-friendly packaging, gifts, cleaning products, personal care products, cars, homes, furniture, clothing and phone casesalong with things like balloons, backpacks, mattresses, and yoga mats.
Make sure that you are clearly stating and showing your eco-friendly products in all of your marketing materials, along with any eco-friendly packaging and manufacturing practices if you wish to use this “green” marketing opportunity.
Most in Demand Eco Services
In terms of services, searches for eco-friendly tourism jumped 5,000% in the last couple of years, along with Eco-friendly event planning companies, beauty salons, cleaning services, grocery stores, hotels, transportation companies, landscaping companies and wedding planners.
Again, if customers have a choice between a non eco-friendly service and an eco-friendly service, they will likely go for the latter. It is a competitive advantage.
Eco-Business Idea I Love
One eco-business I love is Inhabitr, where you can rent furniture and home décor items nationwide with the goal of keeping used home items out of landfills. Depending on the piece, customers can either rent it monthly or buy new, used, or later, after their rental period has started. Inhabitr even offers delivery, installation, pickup, cleaning and repair. It’s an ideal option for anyone who needs to furnish temporary housing, student housing, businesses, or rental properties, even house staging.
The Opportunity for You
This is a also great idea you can do locally if looking for a business idea. A few years back when visiting my niece who was graduating from college in Boston, and all of the graduating students just left their unneeded furniture on the sidewalk, presumedly to be picked up by the garage truck. The majority of the furniture was in perfectly good condition, they just didn’t want to haul it back to their home town. We are talking streets full of furniture. I remember thinking, someone could easily resell all of this, if they just had a truck. Maybe that’s you!
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