IHG strengthens portfolio in Rajasthan with a Crowne Plaza Resort signing in Pushkar

IHG Hotels and Resorts has signed a management agreement with SRDF Ventures Private Limited to develop a new Crowne Plaza Resort in the city of Pushkar – a key tourism destination in Rajasthan. Crowne Plaza Resort Pushkar will be a new-built property featuring 125 rooms and is expected to be operational by early 2026.

With currently two operating hotels and two under development in Rajasthan, Crowne Plaza Resort Pushkar will be the fifth hotel from IHG to open in the state, along the NH8 highway. With this signing, the company aims to further strengthen its premium offering for travelers visiting popular tourism destinations across Rajasthan.

Located on the outskirts of Pushkar, Crowne Plaza Resort Pushkar will be well-connected to one of the most significant highways in India passing through Delhi, Mumbai and Jaipur. Set in a serene and peaceful locale, the hotel will be an ideal choice for leisure travel destination weddings that are becoming and popular in India. Sitting within a few hours of driving distance from Jaipur and Delhi NCR, the hotel will also cater to domestic travelers and pilgrims looking for a short stay option to attend the fairs and festivals that Pushkar is known for.

Commenting on the announcement, Sudeep Jain, Managing Director, South West Asia, IHG Hotels and Resorts said, “We are thrilled to announce the signing of a new Crowne Plaza Resort in Pushkar which has become a hotspot for leisure and spiritual tourists visiting Rajasthan. The city’s growing popularity as a weekend and wedding destination also presents a great opportunity for us, and bringing our premium brand, Crowne Plaza to the city will help us cater to this increasing demand. We are confident that on opening, Crowne Plaza Resort Pushkar will be a widely popular destination amongst travelers visiting Pushkar from within India and international markets as well.

ihg.com

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