Hard to believe August starts on Monday, so prepare your small business with my Marketing to do list August.
I was recently quoted in an article on Yahoo Finance called, “4 Types of Businesses to Start in the Fall“. Check it out for more inspiration!
Back to School
If you sell anything back-to-school-related, the searches have already started. According to Google Trendsthese were the top searches this past week:
- “Back to School events near me“has increased over 100%.
- “Back to School haircuts” and “Back to School cookie cutters” searches have both more than doubled.
- “Bento boxes” searches have increased over 250%.
And the top back to school products are:
- Mesh Backpacks
- Clear Pencil Cases
- Storage for College Dorms
- Twin XL Mattress Protector
- Bed Risers
- Shower Caddy
Labor Day Sales Publicity
If you get the free HARO (Help a Reporter Out) emails, you will see that there have been several requests in the past week from major blogs and publications looking to feature Labor Day Sales. It’s a great way to get free publicity for your sale, and “Labor Day Saleis one of the top searched sales of the year. Also read: Labor Day Sales Opportunity.
More PR Opportunities
If you’re a hispanic-owned business, start pitching to blogs now to be included in articles such as, “Hispanic Small Businesses to Support for National Hispanic Heritage Month”which starts September 15th.
Something as simple as adding the current year to your keywords can help your SEO, as people do search this way. ie Fall 2022, Back to School 2022, Halloween 2022, etc.
Create Social Media Posts
Post a reel to Instagram (as it is the most viewed type of content) of a quick pan overview of all of your new fall 2022 collection #reelsofinstagram.
Don’t forget about Pinterest, because it is still used as a search engine by millions of people. So create a Pinterest board titled with a long tail search phrase (4 to 6 words) related to what you sell and even make it seasonal ie The Best Fall Sweaters for 2022. Then make sure that every pin you pin to it, also has that long tail search phrase (or at least the keywords) in the pin title and description.
Be sure to read my post, Social Media Ideas for August, and my post Creating Social Media Posts Using Canva.
Halloween Products & Services
Halloween has become the second biggest retail buying occasion. Last year, spending on costumes, decorating and other Halloween items was more than US$10 billion. In fact, it is so big that many retailers have already launched their Halloween collections, which might inspire you:
More Marketing To Do Lists
My 12-Month Marketing Plans They are essentially marketing to do lists, but much more detailed and specific to your business. They will help drive more traffic and sales, without spending a lot of money. Be sure to also read my post, My Top Marketing Ideas for August.
Prepare for Holiday Sales
If you sell on Etsy, download my best-selling 2022 Etsy Holiday Sales Planner, packed with the top search phrases, product trends, planning tools, press contacts and so much more.
A 20+ year marketing professional, small business consultant, ebook author & blogger, my advice has been featured in the NY Times, Forbes, Success Magazine, Yahoo Finance, American Express, GO Banking Rates, Big Commerce, Business2Community, SheKnows to name a few – so this is professional advice you can trust!
I sell online on Shopify, Etsy, Gumroad and on Amazon back in its early years. This, combined with my decades of marketing & business experience means I can advise, mentor as well as come up with creative new ideas for your business. It really does help to talk to someone who is objective to get a new, but professional, perspective.
I have also written publicity pitches for clients that resulted in them being featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamor Magazine, LONNY, DesignMilk, Emmaline Bride – just to name a few. Be sure to try my Publicity Pitch and other Marketing Services.
I hope you enjoyed my marketing to do list August.
©2022 Gail Oliver. All rights reserved. Marketing To Do List August