Product Description Examples – Attention Getting Marketing

Need some engaging product description examples?

I love writing all types of marketing copy, but product descriptions are some of my favorites. If this is something you struggle with, below are some examples of copy I have written that might inspire you when writing your own.

I personally do not like it when the writing gets too flowery, as the customer still has to understand what you are selling. I always like to follow an engaging opening paragraph with bullet points of the main features, for those who don’t always want to read a big block of text.

I also always like to end with a call to action getting people to contact you with questions, and a thank you for shopping or visiting the store.

Product Description Example #1

Woven Friendship Bracelet

Beautifully woven from high quality cotton thread, our stylish friendship bracelets come with a sweet message card that you can customize however you wish. With three different styles to choose from, these bracelets are a simple but thoughtful way to reach out to a friend to say hello and send loving and supportive thoughts, so important during difficult times.


  • Woven from cotton threads with tie closure.
  • Three different design styles: Thin Braid, Thick Braid, Woven Wrist Plate.
  • Choose from various colors for each design style.
  • A customizable message card comes with each bracelet, with 5 captions to choose from.
  • Bracelet comes in an eco-friendly semi-transparent Glassine envelope (no plastic).
  • Option to have the bracelet come in a high quality gift box.

Your satisfaction is always our top priority and we love to see you happy, so please message us with any questions you may have.

Thank you so much for shopping with Store XYZ!

Product Description Example #2

Thanksgiving Dog Collar Theme

Have your dog or new puppy beside you watching all the Thanksgiving day football games wearing our cotton vanity play collar in a whimsical turkey and football print. The perfect holiday gift for any dog ​​owner, complete the look with the matching leash and ID tag below!

  • Get the matching dog tag here.
  • Brown with turkey and football cotton print.
  • Metal D ring adjuster.
  • Side release buckle.
  • Sizes XS to XL (see size chart photo #2).
  • For dogs or cats.
  • Completely customizable.
  • We do not recommend using our vanity collars as leads for strong pulling dogs.
  • FREE shipping.

Please feel free to message us with any questions you may have.

Thank you so much for shopping with Store ABC!

More Product Description Examples

Below are some snippets of other product descriptions I have written:

Men’s Silver Cross Necklace: Chunky in scale, this 925 Sterling silver cross pendant necklace is stunningly handcrafted, making a powerful but still minimalist statement. Featuring a unique silver brushing technique for a grainy texture, the black oxide finish gives it a masculine aesthetic. Completely made by hand, this is true jewelry craftsmanship, for a piece that will last a lifetime.

Monogrammed Leather Portfolio: Are you thinking about gift ideas just yet? How about this zippered Personalized Leather Portfolio for the executive in your life. It’s great for anyone really, laser engraved with a monogram, initials, logo, or even a graphic. It’s made from leatherette (faux leather) so it’s vegan-friendly, and there’s a pocket for a writing pad (included), a half pocket, business card pocket and pen holder. It also has a secure zipper closure keeping everything safely organized inside – and it just looks so good!

Wooden Beside Phone Stand: Are you in need of some night stand organization? This wooden bedside phone stand is the perfect size to hold your phone while it charges overnight, as well as your watch and glasses. You can even have it personalized with a name or monogram for an awesome gift idea for him. Handmade from eco-friendly Ukrainian oak wood, it’s shown here in a chocolate stain, also available in a blue or light wood stain.

Camping Moon Art Print: Wonderfully serene and peaceful, this art print offers a whimsical view of two children camping under a majestic full moon, sure to calm your little one off to sleep. Ideal for your nursery, child’s room or playroom, it comes in three different sizes and mixes beautifully with other prints in our shop to create a captivating gallery art wall.

Also Read: How to Write Product Descriptions That Sell

If you need marketing copy of any kind, please send me an email at to discuss. From brand stories to About pages to blog posts, I write it all!

About Me

A 20+ year marketing professional, small business consultant, ebook author & blogger, my advice has been featured in the NY Times, Success Magazine, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust! Read more about my services, products and marketing plans.

I have consulted for thousands of small businesses since 2012. It really does help to talk to someone who is objective to get a new, but professional, perspective. I have also written publicity pitches for clients that resulted in them being featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamor Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few. More about my Publicity Pitch service.

©2022 Gail Oliver. All rights reserved. Product Description Examples.

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