‘Greenwashing works’: Consumers need better protection from misleading green claims, study warns

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Industry-led Ad Net Zero campaign eyes global expansion

Ad Net Zero, the UK advertising industry’s sustainability initiative, announced this week that it is expanding its reach into new markets, starting with the US and the European Union. Launched in 2020 by the Advertising Association, the Incorporated Society of British Advertisers (ISBA), and the Institute of Practitioners in Advertising (ISBA), Ad Net Zero brings … Read more

Misleading and unsubstantiated: Advertising watchdog rules against plastic grass firm’s ‘eco-friendly’ claims

A series of adverts that claimed plastic grass is “eco-friendly” and can “purify” the air have today been branded as “misleading”, “unsubstantiated”, and guilty of making exaggerated environmental claims by the Advertising Standards Authority (ASA). The ASA, which has recently launched a crackdown on ‘greenwashing’ claims, upheld complaints against two Youtube videos and website claims … Read more