Imagine taking a worn-out pair of sneakers or used yoga pants back to the brand that produced them, knowing the polyester material they’re made of will be biologically broken down to its fundamental elements, then used to make a shiny new pair of sneakers or yoga pants or anything, really, that’s made from polyester. Which, … Read more
Fashion retailers ASOS, Boohoo and ASDA’s George clothing brand are being investigated by the Competition and Markets Authority (CMA) over alleged ‘greenwashing’, the watchdog announced today. The three fashion brands and retailers are being scrutinised about whether they misrepresented their sustainability criteria, and could face legal action if they are found to have breached competition … Read more
BusinessGreen gets a behind-the-scenes look at the fast fashion company’s new green range A growing band of major fashion retailers have pledged to achieve net zero emissions and overhaul their design and manufacturing processes to make the notoriously resource intensive industry more sustainable. But how will this drive change the look, feel, and price tag … Read more
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