Could a more standardised approach to eco-labelling drive greener food choices?

A first-of-its-kind study finds plant-based food that has far smaller environmental impact than meat and dairy – but consumers argues need clearer information if they are to make the switch Plant-based ‘meats’ tend to have a far smaller impact on both the climate and the environment than animal products, while typically proving more nutritious, according … Read more

Polar bears v solar PV: Is it time to rethink how sustainability is visually marketed?

iStock has spent two years tracking public attitudes towards sustainability-themed images – but what are the key takeaways for businesses? Are pictures of distressed polar bears, raging wildfires, or wind turbines the most impactful way for businesses to convey the importance of environmental sustainability? It is a question that has long challenged green marketers and … Read more