U.S. Travel Brings Back Freeman to Lead Organization

Former US Travel Association chief operating officer Geoff Freeman is rejoining the organization as president and CEO on Sept. 1, when longtime president and CEO Roger Dow steps down from the leadership role.

Freeman was with US Travel for more than seven years, during which time he helped the push for the Travel Promotion Act of 2009 and the creation of Brand USA, PreCheck and the Meetings Mean Business Coalition, according to the association. He left US Travel in 2013 to serve as CEO of the American Gaming Association and more recently was CEO of the Consumer Brands Association.

Carnival Cruise Line chair Christine Duffy, who chairs the association and had led its search for the new president and CEO, said Freeman is “highly regarded in Washington and well-known across our industry for his strategic work to develop campaigns and programs that opened new pathways for growth in the travel economy.”

Dow has led the US Travel Association for 17 years, during which time he made two appearances of BTN’s Top 25 Most Influential list, in 2009 and 2012.

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